Carrot Mob to the Rescue

SHARE THIS!|COMMENT

In this episode of Conscious Living TV, hosts Bianca and Michael do some grocery shopping at Fox & Obel Market in Chicago, Illinois to participate in a Carrot Mob. Started in San Francisco, Carrot Mob is a social activist group that helps consumers use their buying power to create change. Carrot Mob organizes reverse boycotts where "mobs of consumers" go to a local business and--voting with their spending dollars--create extraordinary demand in order to spark change. The businesses then uses the funds raised by the mob to help their business to be more sustainable.

TOP OF PAGE

News

Seeds of Change

There’s a shocking statistic in the city of Chicago: over 600,000 of our 2.8-plus million residents live in so-called “food deserts.” Local food policy consultant Mari Gallagher’s groundbreaking reports on food deserts have helped put our city on the map as a national focal point for food disparities. According to Gallagher, food deserts are neighborhoods where residents lack access to fresh, healthy produce. In Chicago, the majority of food desert residents are African-American women and children.